Scott Merrill of CrunchGear recently wrote an article on the “New wave of web services brings customization to commerce“
Here’s a snippet
“For a long time, CafePress was the major player in customized product creation on the Internet. Slowly other sites sprang up, like Zazzle, Skreened, StickerGiant, Lulu, and many more. Many of these options are novelty one-offs, though, and you’re paying for the customization, not the craftsmanship, of the product. But the success of these somewhat kitschy sites have revealed a real hunger in consumers for customized, personalized products, and a new wave of entrepreneur is capitalizing on this trend to bring customization to chocolate, men’s dress shirts, and a whole lot more.
In some ways, a lot of these customization offerings are the logical progression of e-commerce, and we can likely expect a growing ecosystem of customized products available for purchase. Clothing and jewelry and golf clubs all make sense to personalize. Will we ever be able to design our own toilet paper patterns, or screwdriver handles, or silverware? Would we ever need to?”
Filed under: Uncategorized Tagged: | ecommerce, mass customization, web services
